Put essential information on screen as text
Instagram does not support custom alt text for Stories, preventing screen readers from accessing images the way they can in feed posts. Because of that, any important information should appear as actual on‑screen text, not only as a visual or spoken message.
- Use Instagram’s text tool for key information (announcements, dates, instructions, calls to action).
- Avoid relying on text embedded in images unless it’s readable and high‑contrast.
- If the information is critical (e.g., deadlines, policy updates), also post it to your feed, where alt text is supported.
Always use captions for video Stories
Stories with audio must be understandable without sound.
- Use Instagram’s Captions sticker for video Stories.
- Edit auto‑generated captions—they are often inaccurate.
- Make sure captions:
- Don’t overlap buttons or usernames
- Stay on screen long enough to read
- Match the spoken audio
Use high‑contrast, readable text
Low contrast and decorative fonts are a major barrier for users with low vision or color‑blindness.
- Use strong color contrast between text and background
- Choose simple, sans‑serif fonts
- Avoid busy or patterned backgrounds behind text
- Don’t rely on color alone to convey meaning (e.g., “items in red are due”)
Keep layouts simple and uncluttered
Stories move quickly, so clarity matters.
- Limit the amount of text per slide
- Use short phrases instead of paragraphs
- Place text consistently (avoid moving it around slide to slide)
- Leave enough spacing so content isn’t crowded or cut off
Be cautious with animations, GIFs, and flashing content
Excessive motion can be distracting or harmful for some users.
- Avoid flashing or strobing effects
- Use subtle transitions
- Don’t animate text in ways that make it hard to read
Make links and calls to action clear
When using links or directing users elsewhere:
- Use clear language like:
“Link: Register for Accessibility Workshop”
instead of “Click here” - If linking from a Story, ensure the destination page is accessible
- Avoid vague instructions like “link in bio” without context
When Stories aren’t enough, use another format
Because of platform limitations:
- Share important or permanent content as:
- Feed posts (supports alt text)
- Reels with captions
- A linked accessible webpage or PDF
- Use Stories for promotion, not as the only source of information
Quick Instagram Stories Accessibility Checklist
- All key info appears as on‑screen text
- Videos include edited captions
- Text has strong color contrast
- Fonts are large and easy to read
- No flashing or excessive animation
- Links and calls to action are explicit
- Critical info is also shared in a feed post